E3 2018: Who won? An Investigationing

Every year after E3 comes to an end, gamers worldwide tend to share their opinions about “who won E3?” – you’ll see this on the big sites and little ones alike, not to mention all over YouTube. But is it fair? Even I have been known to have a go, giving the big win to Sony last year, but this year had me reeling – not because nobody deserved it, but mainly because of one comment I saw on a response to a summary of Microsoft’s conference, which went something along the lines of “well, Microsoft didn’t convince me to buy an Xbox this year, so they didn’t win”. I thought this was a good point – what is the purpose of the E3 press conferences, and how much do they really matter?

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E3 2018: Nintendo

Nintendo always puts on a good show – making a pre-recorded show and not doing it live means they have total control over timing and presentation, so they pack their Nintendo Direct full of announcements and other information. This one is pretty impressive, with a lot of announcements in a short period of time, followed by a deep dive into the new Super Smash Bros. I was a little disappointed there was no news about a new Animal Crossing, but hopefully they’re saving that for next year… Dig in (all dates based on Aussie release timeframes)!

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E3 2018: Sony

Sony decided to try something different this year. Kudos to them, I guess, but I strongly doubt they’ll do things this way again next year. Given Nintendo’s success with their very strange “Nintendo Direct plus Treehouse” formula, it would appear someone at PlayStation thought it might be a good idea for PlayStation to try something similar. It didn’t work. It REALLY didn’t work. Half of the show was wasted conversation between unknown individuals, and it was never really clear if the show was actually happening or not. I’m pretty sure I’ve covered everything here, but still, hours after the show, I’m STILL confused. That said, I’ve simplified everything for you below. You’re welcome.

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E3 2018: Ubisoft

Ubisoft put on a good show this morning – probably a little long, but full of good content, which is what’s most important for this kind of thing. A couple of little surprises, but strangely no big announcements (nothing beyond what was expected to be on show, at least). Videos embedded below!

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E3 2018: Bethesda

Bethesda followed up Microsoft’s conference today, and to be honest, I wasn’t expecting much. I was wrong, though, and very glad to be. The intro announced that Metacritic awarded Bethesda with the title of the #1 best-rated developer in the world, which isn’t terribly surprising, as although not all of their games appeal to me, they are always very popular and of extremely high quality. Kudos to Bethesda. This was then blown out of proportion with a live performance by Andrew WK (yes, he is still around, and actually released a new album only a couple of months ago) to introduce Rage 2. He was extremely high energy, which is his thing, and the crowd was… not. Anyway, read on for some nice surprises.

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E3 2018: Microsoft

Second cab off the rank this year was Microsoft, and their Xbox Briefing this year was stuffed full of great surprises. It looks like a solid year for gaming on Xbox, and the future of video games as a whole! Note that not all of the following are Xbox Exclusives (I’ll note it where I can), so even if you are not an Xbox One player, you should definitely take a look at some of what was on show. There are a LOT of videos that follow, so allow yourself some time!

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E3 2018: Electronic Arts

EA was first off the mark with their press conference this year, and it went off with little more than a whimper, to be honest. Much of what was on show had either already been revealed or was under development via an Independent developer, while the only big new AAA game that was announced had nothing to show… Still, I think the only thing most viewers were interested in was Anthem, and this title made up a good chunk of the show. Trailers and more information follow, where available.

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